Just like a successful Christmas Day, festive-themed social media posts need some planning. Although a Christmassy profile picture can get you some holly, jolly engagement from your followers, Christmas spirit alone will only get you so far with your festivities, and a more rigorous course of action is needed. Luckily, we’ve got five simple ways to make your festive posts more engaging.
Interactive Posts
As any good marketing strategy consultants will tell you, interactivity is the best way to engage your audience. A CTA – call to action – is perfect for helping people navigate their way to your products, and emphasising the exclusivity or ephemerality of the offers you have will make people more eager to engage.
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Short-Form Content
Brief videos have become a staple in social media advertising, but the possibilities for interaction don’t have to be equally brief. Adding a spinning wheel with quotes or images, which people can pause the video on to get an exclusive response, allows for easy engagement, as well as fun, festive twists on the content.
Advent Calendars
A way to spice up the classic giveaway post, offering 25 mini freebies during Christmas is a sure way to keep people engaged. Adding riddles or hidden items, and providing the first to win with a prize, can also boost engagement. Just remember: make the gifts worthwhile, and be consistent with promotion!
Play on Trends
Christmas songs and movies provide a treasure trove of fill-in-the-blank post options. Posting a quote like, ‘All I want for Christmas is.’, and inviting your followers to share their responses, allows for a more personalised interaction on your social media, and invites quick and easy engagement.
Polls or Quizzes
Best used in tandem with our previous entry, making a themed quiz or poll through your stories will allow for easy engagement where people would otherwise skip ahead. Providing results for picking 4 of the same a/b/c choices also makes people more likely to share the stories elsewhere.