It may appear simple to design a website, and there are plenty of tips to help you, but there are a few mistakes which are easy to make that can easily be avoided.
Poor navigation and layout
When a website has a complicated layout which feels cluttered, it can lead to high bounce rates. Focus on your core purpose and make the design clean and simple, using intuitive menus and appropriate call to actions. You could consider using a web designer, who has experience in making it easy for web users. If you are looking for a web designer Exeter, experts such as web designer Exeter can help your service or product feel valuable.
Not thinking about mobile optimisation
With millions of people spending an average of almost three hours on their smartphones daily, you need to ensure your website is designed for mobile users. As well as a fall in traffic, if your website is not optimised for mobiles, Google now indexes pages based on a website’s mobile version.
Little accessibility
Website accessibility is essential to reach web users who live with disabilities. Include alt text and provide captions for any images or videos.
Poor call to actions
When there is no strong call to action, a website can fall flat. Avoid this by being direct and communicating clearly, using actionable adjectives which spark curiosity.
Irrelevant pop-ups
Keep pop-ups timely, value-driven and targeted to avoid frustration among users and ensure they match the overall design of the landing page.