Your website going live feels more like the end of a race, when it is definitely much closer to pacing yourself for a marathon. Keeping up with maintenance is the next phase so that a good site remains secure, fast and ever-green. That usually includes some kind of continuing support.
First, there’s the handover. If it’s a new site you need logins, with this you should be provided a quick guide on how to edit key pages (blog post) and confirmation of what has been set up hosting/domain/email forms/analytics/backups.
Following on from that, there are four kinds of ongoing nurturing most websites need:
Security and software updates
For WordPress (or similar) sites, themes and plugins need updating. Hackings are less likely to occur with an updated version.
Backups and monitoring
If everything breaks you can have your site back up and running in no time if need be. It can also help to monitor downtime, broken forms or slowness. For Web Designers Near Me, contact Nettl.
Content updates
Whether it’s new services, updated pricing, photo swaps or blog posts, keep that content fresh and fill in the gaps with FAQs. You only have to make small changes in order for your website to continue working correctly, while increasing conversions at the same time.
Performance improvements
Any images, plugins or third-party tools can slow things down after the fact. Every little once in a while, you need to tidy up baggage so that the pages do not slow down too much on mobile.
You also traditionally might do a 30-day post-launch check-in but beyond that, it is advisable to move along. This is where you evaluate enquiries, look at the pages that are converting attention and alleviate any issues e.g. unclear CTAs or forms that are too long.