Digital marketing is everywhere and even the more traditional retail brands are now having to engage with customers and potential customers on a digital platform. It isn’t necessary to be over complicated when it comes to digital marketing and there are many tools available to support even the least technically able.
Tools and tips for digital marketing
Functionality through tools such as HTML 5 ads allows organisations to use existing platforms to support digital marketing. It is always wise to look at these existing tools rather than seeking to reinvent the wheel.
Whenever you are looking to engage in a marketing agenda, it is essential to be legally compliant which is just as important digitally as it is in the more traditional arena. Guidance for this is available from the government.
5 digital marketing ideas
Some early-entry and reasonably easy ways to get involved in digital marketing include, firstly, the use of Google Shopping ads and the use of HTML 5 ads. These ads offer an opportunity to directly link and engage with customers who are already searching for similar products.
Secondly, consider the use of live videos as part of a social media campaign. Ideally, these should be talking about current changes in the relevant market or even looking at the story of employees.
Thirdly, consider a contest or a giveaway through digital channels to encourage a two-way conversation and gather more information about target customers.
Fourthly, use Facebook groups and polls to engage directly with customers who are interested in your topics. This option offers ongoing interaction and a platform for other digital marketing agendas such as videos.
Finally, consider the use of an in-store app. This may require expense to develop but is the ultimate in digital marketing!