With the financial climate being as difficult as it is and the price of food, heating and petrol soaring, most families are having to cut back on any extra spending. When they go shopping at the supermarket any offers, or price reductions are looked at closely to see if they can be incorporated into the carefully prepared and required list. Price and value for money is top of most people’s minds when completing the difficult task of food shopping these days. Popular brands are no longer top priority for mum’s and dad’s and children are quickly learning that they can no longer ask for a particular snack or drink just because it has a branded name. Clever, successful companies have realised that now it’s all about value and their branding and promotions are reflecting that change. Marketing Strategy Consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ are in high demand as firms struggle to keep their products flying off the shelves.
Own brand foods are becoming increasingly popular with many families and when taste tested with branded equivalent items there is not always any discernible difference. There have been many blind food tests taken to prove that the taste of cheaper own brand foods and drinks is just as good as top priced branded items. It’s not just food and drink at the supermarket where families are cutting back, energy bills are probably the main household expenditure that families are most worried about. Looking at how they can cut down on the heating costs for their homes has become of paramount importance. Heating only one room or turning off the heating altogether is something that’s unfortunately becoming more common in many households.
Saving money on petrol while the price remains so high is another priority for many households. If possible, riding a pushbike to work, walking or catching a bus have all become increasingly popular. Any extra money for holidays has been put towards other bills and many families are forgoing their yearly vacation because of financial constraints. Buying second-hand or charity shop clothes is now the norm and it’s no longer seen as something to be ashamed of. There are more and more charity shops appearing on the high-street and many families are finding that they are the only retailers in which they can afford to buy their clothes.