SEO is one of the most important forms of marketing for a business that wants to increase their visibility online. In order to run a successful SEO campaign, you should find an expert like this SEO services Dublin based company who can help you with it as there are lots of factors that go into SEO and no two campaigns will be the same.
SEO can be broken down into two main sections, both of which will be used in order to get your website ranking higher on Google. These are onsite SEO and offsite SEO.
Onsite SEO – This relates to the website itself and the things that can be done on the site in order to increase the rankings on Google. This includes things like creating new pages that are more relevant to the keywords that you are targeting, as well as creating relevant H tags and meta descriptions to make it easier for Google to read the site. In addition to changes that are made to the site for the benefit of Google, changes will also be made to improve the user experience of the site.
Offsite SEO – This is SEO that is done off the site. Creating links via content posted on other websites that go back to your site helps to increase the credibility and therefore the visibility of your site too. This also includes PR which helps to give your site a boost.