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How to improve your business branding

May 6, 2020 3:13 pm

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Working on your business branding is key to its success. It is important to look at key elements during this process and one of the ways that you can ensure its success is to use the servicse of a Brand Strategy Agency such a https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/brand-strategy-agency. These kinds of agencies help you to identify your unique selling points, establish your tone of voice and consistency across your marketing channels.

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Here are some ideas for you to think about.

Consistency – as already mentioned it is important that you are consistent with your message across all of your marketing channels and this includes using the same logo and banner headings on your social media channels as well as reflecting this on your website and in any email marketing that you undertake.

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Tone of voice – this is the way in which you conduct yourself on the telephone, in person and also the way in which you write your content. It is important to think about your audience when you first develop this so that you appeal to them, whilst maintaining your business personality. For example an overly chatty tone might not be appropriate for accountants, but equally a formal tone might not work for those working in beauty therapy.

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