When it comes to web design, there are lots of different things to think about: website speed, usability, the user experience and creating something that is visually appealing.
However, there is one thing that is often overlooked by business and website owners, and it is more important than everything else.
The most essential thing to think about when designing a website is creating a design that encourages click-throughs. The point of your website is not just to exist; you want an audience that is interested and engaged. You want them to click through each page of your website. How can you make sure that this ends up happening?
Here are five useful design tricks that will help to encourage clicks on your website
Make The Call To Action Clear
According to Yoast, your website needs to have one clear call to action. The user needs to be able to understand exactly what you want them to do, and if there is more than one call to action, the user may become confused and do nothing.
Think About Where To Place The Call To Action
You also want your website to have a natural flow that will appeal to a wide variety of users. This is why you should place the call to action button somewhere that is very noticeable on your screen, such as at the top.
Make The Screen Tappable
Users tend to prefer websites that feel more interactive, so you should try to make certain things stand out on the page. Make buttons look more like actual buttons with shadows and shading or make smart use of colour.
Set A Page Hierarchy
Your website should also have a natural flow that users will find easy to navigate as this will encourage them to keep clicking around the website. Make sure that the text and images are well positioned on the page and sized correctly. For example, terms and conditions are normally in a smaller size text than the other words on the page.
Use Pleasant Wording
Make sure that you are encouraging people to click through your website instead of commanding them. For example, you could say “get started” instead of “sign up”.